Learn About us
Our Story
Over 15 years ago, we founded Clear Treatment Planning Solutions to empower dentists.
Our mission is to help them confidently offer clear aligner treatments to all patients with malocclusions affecting their oral health.
Consequently, we create more clinically confident doctors, leading to happier patients.
Furthermore, this approach results in more efficient, predictable, and stable outcomes.
our vision
To change the clear aligner treatment planning paradigm
In 2012, two former Align Technology leaders founded Clear Treatment Planning Solutions.
They foresaw the clear aligner market’s future and recognized a significant gap.
Specifically, manufacturers don’t provide diagnosis and treatment planning services, leaving doctors to manage alone.
While manufacturers offer virtual treatment plan setups, doctors often struggle without proper diagnosis or planning support.
Consequently, this leads to extended treatment times, necessary refinements, and less enthusiastic patients.
Manufacturers essentially function as labs, fabricating aligners based on clinicians’ expertise.
Recognizing this gap, Clear TPS was founded to bridge the divide between aligner companies and clinicians who lack formal orthodontic training.
Our mission is to provide comprehensive diagnosis and aligner treatment planning services.
Consequently, this support ensures doctors can achieve successful outcomes for their patients using clear aligners.
Our Leadership
Sheldon Krancher
Founder, CEO
With over 30 years of experience in healthcare, Sheldon Krancher has spent the last decade integrating clear aligner orthodontics into practices worldwide. He has held roles such as European Director of Business Development and Regional Development Manager for Align Technology, and Director of Global Marketing for UCLA School of Dentistry Continuing Education. Currently, he leads teams providing clinical consulting services to Align Technology. Sheldon co-founded ClearTPS in 2012 and ClearForward in 2017, both global leaders in clear aligner diagnosis and treatment plan optimization.
Dr Adriana Garro
global clinical director & lead orthodontist
With over 20 years of experience in clinical orthodontics, Dr. Garro joined Align Technology in 2001, holding roles such as Clinical Operations Lead, Clinical Team Supervisor, and Director of Clinical Education, EMEA. She contributed to developing many ClinCheck clinical protocols. After completing her orthodontic residency, she specialized in clear aligner treatment. Dr. Garro joined Clear in 2012, leading a team of clinical experts and overseeing the management of over 300,000 clear aligner treatment plans.
Henk Geer
Founder, CFO
With over 25 years of experience in global finance and operations at organizations like HP, GE, Dell, and Align Technology, Henk currently manages Clear’s operations in Europe, the UK, and North America. He is passionate about business and takes an innovative approach to solving common organizational challenges. His practical, common-sense strategies draw on his extensive experience with some of the world’s most progressive companies. Henk co-founded Clear in 2012 and excels in leading teams to success.
Clients & Partners
in clear aligner treatment planning
